What is a brand?
"A good name is to be more desired than great wealth..." Proverbs
Proverbs is right about a good name ...and money... money has wings and flies away. Right?
So, if you want to create sustainable wealth, spend your time building a strong, distinctive brand!
A brand is like a name, because your customers identify your products and services by your brand.
David Ogilvy is referred to by many as the father of modern advertising. His big idea was to focus on the customer, and he defined a brand as the intangible sum of the attributes of a product, itself, and the company, advertising, packaging and delivery of the product. He was an advertising man.
To me, a Forida Bar certified intellectual property attorney, a brand is more, and less.
Because a brand is only what your customer remembers about your product, your company and your service ... for better or worse.
If your branding and advertising doesn't stick with your customers, it's not a part of your brand.
I find that life is becoming so crazy that a brand really needs to STAND OUT from its competition if ANYTHING about the brand is going to stick!
That's why I help entrepreneurs to create strong, distintive brands, and to transfer value from intellectual property to the brand. Law firm don't do that! Marketing folks don't do that! Who does? Too often, the answer is NOBODY!
It's so important too! A strong, distinctive brand and "good will" among your customers drives SALES. Ask any successful salesperson if a good reputation with customers is important in making sales.
Want to talk with me about how you can build a strong, distinctive and valuable brand? Schedule a free strategy session.
many entrepreneurs are make HUGE MISTAKE!
Do you need a copyright, trademark, patent or trade secret? These are types of intellectual property, or "IP".
Hi, I'm Chris Paradies, a Florida Bar certified IP attorney and U.S. registered patent attorney, and I'm seeing a growing trend among entrepreneurs.
I don't know if someone is out there telling them to do this, but it's causing havoc, especially among first-time entrepreneurs.
Here's what I see. A client, I'll call him Victor, comes to my office asking for legal advice ... about a trademark ... copyright ... or patent.
Half an hour into the conversation... I learn that Victor's received a letter from a competitor, usually a much larger competitor.
I ask to see it.
The type of letter that is handed to me is called a "cease and desist" letter, and it's bad news.
BigCo is threatening a lawsuit if Victor fails to stop selling his product or service within a few days.
Turns out Victor has "borrowed" the look and feel of a big competitor's marketing, either intentionally or unwittingly, which has BigCo pretty upset.
Now, Victor has just gotten some traction in the marketplace and is finally starting to make a profit after investing all of his time and money into his business.
He can't afford a lawsuit. He can't even afford a RETAINER. He wants to know what to do...
I'm a huge advocate for small business. I've seen how entrepreneurs change lives. I'm a Cubs fan and have been from the sixties. So, I'm someone that pulls for the underdog.
You don't want to receive a letter like Victor's C&D letter!
Wouldn't it have been great if Victor has access to a Florida Bar board certified IP attorney. coaching him through a process where his company would have owned a strong, distinctive brand?
... a strong, distinctive brand that would have kept Victor from being sued?
As a U.S. registered patent attorney and Florida Bar certified intellectual property attorney, I've helped hundreds of business owners to own and protect their company's valuable IP. It's what I'm good at and what I enjoy. It's MY secret sauce.
I'm also a co.Starters facilitator and chair of the Tampa Bay Innovation Center.
I hate to see clients like Victor facing disaster.
Why don't you schedule a 30-minute, free strategy session with me, at your convenience.
Who Will Benefit?
I'll call him Victor, but he's a composite of an entrepreneur that would have benefited from IPmasterclass.
Victor's got a great niche product or service that does something that benefits his customers. His wife and family invested in the launch of his business.
His business is finally getting traction after continually funneling nearly all of its revenues back into the business and countless hours of Victor's time and energy.
Victor worked hard to build his business, and it's finally paying off!
"Victor" is at a fork in the road
Unfortunately, Victor neglected his company's "secret sauce". He hired contractors and employees and did nothing to own the IP created by them. He has a brand, but it's neither distinctive nor protected by IP.
If only Victor had built a solid hedge of protection around the "secret sauce" that benefits his customers and gives his business a competitive advantage! IP could have changed everything!
An employee that Victor mentored and put in a position of trust "...just up and quit a few months back...," as Victor put it.
Soon after, some of Victor's best customers started telling him that his former employee solicited their business, at a price point lower than Victor's.
Less loyal customers have stopped buying from Victor’s company.
Victor Doesn't Have A $50,000 Retainer That Big Law Wants Before Taking His Case. "What Can I Do?" Asks Victor.
Victor's Imperfect Solutions
If only Victor had protected the company brand, owned all of the know-how, and registered copyrights in its creative works.
Victor's company could have OWNED its IP. Instead, others own it. Can he fix it? ... maybe ... At what cost?
Victor's facing expensive legal fees or worse! Perhaps, he'll have to compete on price and performance against his former employee, with no benefit of IP.
As an advocate for small business, I feel awful for entrepreneurs like Victor. I see way too many .
IPmasterclass answers Victor's Question:
What should a I do to own my intellectual property, when I have barely enough money to launch?
Click below to sign up for a Free Consult.
Very Easy To Follow
A lot of hard work has been put into these videos! I am very grateful...
Florida Bar certified IP
US reg. patent attorney
2014 Tampa Bay Region Volunteer of the Year, Florida Economic Development Council
IPmasterclass is practical training presented by me, Chris Paradies, a Florida Bar certified intellectual property attorney and U.S. registered patent attorney.
When I checked, there were only 140 Florida Bar certified IP attorneys listed on the Florida Bar website. There are hundreds of thousands of small businesses with employees in Florida. So, it's safe to say that many of these small businesses with employees aren't working with one of the 140 certified IP attorneys.
If you are, then there is still a benefit to completing this 10-week pilot. When you talk with your IP attorney, you'll be laser focused. That should save thousands in legal fees and costs by avoiding the "scatter gun" approach to IP.
I'm also a co.Starters facilitator and chair of the Tampa Bay Innovation Center, and for decades, I've been working with innovative and creative startups. I've literally helped hundreds of entrepreneurs, and I present IP law in a way that entrepreneurs can understand, which is pretty unusual for an IP attorney with a Ph.D. and a J.D. You won't have to have your pocket legal reference dictionary with you. Plus, IPmasterclass includes live Q&A sessions with me that will answer any questions that you have. I won't let you get stuck.
By completing this pilot, you will master your company's IP, without having to become an IP master.
Years ago, I started small business IP training as a live, in-person workshop called The IP Workshop. It changed lives. A couple of years ago, I started testing out online platforms for delivering the content that I created over the years. I wasn't satisfied with YouTube videos or online information-only courses. If you've tried any of them, you know that they don't work for busy people with too much to do already. IPmasterclass is different. I come alongside your business. You'll master your IP, without having to become an IP master.
IPmasterclass Pilot leverages new technology to provide own protect grow® online video training, useful resources and live online Q&A sessions. This solution is for entrepreneurs that know that their most valuable assets are vulnerable but can't afford the out-of-reach fees charged by Big Law attorneys.
IPmasterclass culminates years of effort creating an alternative to the failing big law model that doesn't work for small businesses. I've worked hard to make something that works better than paying attorneys tens of thousands of dollars to file this and patent that, which I refer to as the scatter gun approach.
Should You Sign Up?
When you sign up for IPmasterclass, you'll be assigned practical exercises that I refer to as "fieldwork". Fieldwork follows step-by-step instructions in online video modules that are released over a period of weeks and may take you as little as an hour per week to complete, depending on what you've already done.
I encourage you, even if you think that you've already taken care of a particular type of IP, watch each video. I give startup hacks you won't find from other attorneys that can help "blow up" the value of your IP, especially if IP hasn't been your most important priority previously.
If you don't agree, I'm offering a money back guarantee for those entrepreneurs that complete the pilot and are not satisfied with the training. See my IP masterclass 100% money back guarantee in the panel image. Just exercise this guarantee within 30 days of completing the IPmasterclass , and Paradies IP Solutions, LLC will refund your money. So, what have you got to lose (except all of your startup's most valuable assets if you do nothing).
There are weekly Q&A sessions in a private group or live event where I receive feedback from you and answer your questions. If you want the guarantee, you need to participate in these events and complete all of your fieldwork. Accountability is an important component of successfully completing the program.
The pilot has been created for serious entrepreneurs that want to succeed. And it's affordable enough for any startup. So, there's no excuse for not owning your startup's secret sauce (or sauces).
Proud member of CABA
How much did it cost Victor to do nothing, hundreds of thousands in legal fees or more in lost business? It could cost more than $10,000 to do everything that you do in IPmasterclass, if you could find a Florida Bar certified IP attorney to hire. You'll get way more value from IPmasterclass than you would from tens of thousands of dollars in big law fees. And you won't have to pay a high-priced IP attorney for what you can do better for yourself after completing IPmasterclass. That's an investment that keeps on paying of year after year. It's an investment you need to make and an extraordinary ROI. You can't even put a price on the peace of mind that you'll have after completing IPmasterclass.
You'll have direct contact with me, Chris Paradies, a Florida Bar certified intellectual property attorney and U.S. registered patent attorney. I'm committed to your success, and I'll work with you to make sure that you can complete my IPmasterclass, which will build the value of your brand. As a bonus, you'll have access to a private Facebook group.
Each IPmasterclass module takes you step-by-step through own protect grow® training. You'll learn what needs to be done and why, and you'll immediately implement your IP strategy by following the training and using practical resources to complete your fieldwork.
Completing the fieldwork is important to your startup's success. Upon completion of a module, you'll have taken the next step in owning your startup's IP. For example, you may complete your first trademark search or create a custom agreement. Each concrete step builds value in your IP portfolio and creates equity in your startup.
MYTH #1: If I paid someone, then I own the IP (This Is False!)
I'll be busting myths that even experienced entrepreneurs believe. Did you know that most IP rights are not transferred automatically, just because you pay someone to create it for your startup? At best, your company might have a limited, non-exclusive implied license, or worse. In fact, you could be sued for infringing the IP rights of the person you paid or someone that acquires the rights from them, even a competitor. Yikes! That's easy to fix up front, but can get expensive later, when your business takes off.
What mistakes are made without IPmasterclass pilot?
Have your domain names been registered by third parties or employees? Who "owns" them then? If you don't have an agreement, it's not you! Not your startup!
Are your copyrights in works of authorship owned by employees, contractors or vendors? You'd better know before asking investors for cash!
Are your trademarks improperly held in an owner's name or, worse, a third party's name? This could make your trademarks invalid or unenforceable!
Are your trade secrets left unprotected, vulnerable? Employees, potential investors and independent contractors could walk out and compete with you unfairly based on work that you paid for.
Are rights in important inventions being lost to employees or contractors? Your company doesn't own patent rights unless you have a written assignment or trade secrets unless you have an IP agreement.
Don't take the risk of doing nothing!
IPmasterclass will help you master your IP in as little as one hour per week for 10 weeks.
Chris Paradies is a co.Starters facilitator, helping new startups in Tampa Bay, and a Florida Bar certified IP counsel.
Chris learned about how to lead effective hands-on training at West Point and in the U.S. Army.
*Limited time offer -- price subject to change at any time --additional fees and costs are required for filing state and federal registrations of trademarks and copyrights, secretary of state fees, and other out of pocket costs. Paradies IP Solutions LLC does not provide legal advice or legal services. There is no attorney-client relationship established by enrolling in IPmasterclass. IPmasterclass is an educational product that assists you in managing your own IP. You agree not to disclose any of the content of IPmasterclass, publicly, outside of your company. Paradies IP Solutions, LLC agrees not to use any of your information, except to provide services to you.
The speaker's opinions their own. Paradies IP Solutions LLC is not a law firm and is not registered to practice law in any state. Chris Paradies is a Florida Bar certified intellectual property attorney and U.S. registered patent attorney; he does not practice law in any state outside of Florida. Paradies IP Solutions LLC recommends that you consult with a qualified intellectual property attorney in your state if you have legal questions or need legal services or advice. IPmasterclass is an educational program, and you agree to assume the risk in taking or not taking any action based on the content of IPmasterclass.
This is not an advertisement for legal services, but it may be considered an advertisement for legal services in some jurisdictions. You should not rely solely on advertising for choosing legal counsel.
If you provide any testimonials, now or in the future, You agree that Paradies IP Solutions LLC and Paradies Law P.A. may use your image, likeness, voice and written testimonials for any purpose including, without limitation, promotional purposes and advertising and may edit and may create derivative works thereof. You covenant not to sue Paradies IP Solutions LLC, Paradies Law P.A. and Christopher Paradies for any use of any testimonials, recommendations and reviews.
Every company is different, and your results may not be the same as others.
The results obtained from IPmasterclass vary depending on willingness to do the necessary fieldwork and participate in Q&A sessions. There is no guarantee that IPmasterclass will increase the value of your IP.
Success depends on your implementation of the system.
Stories shared by speakers are selected to provide clarity and are not factual patterns of specific clients. Instead, stories that are shared are composites developed from experience of the speaker using fictionalized fact patterns tlo illustrate a particular point, without disclosing any attorney-client privileged information or confidences of past clients.
Fictionalization events and simplified fact patterns are necessary both to protect attorney client privilege and confidences and to make the intended point easy to follow. Real life fact patterns are usually messy and seldom as straightforward as those selected by the speakers.
None of the characters introduced in any story used in IPmasterclass training represents any actual person, and any apparent similarities to any actual person is merely coincidental. Specifically, Victor and Victoria are names of fictional characters and are in no way associated or related to any actual person.
We're excited to work with you, and to help you maximize the value of your company's intellectual property.
You own and will continue to own all of your IP and any IP created for you by others. Paradies IP Solutions LLC owns and will continue to own its IP and IP created for it by others. Nothing in this agreement transfers any ownership in intellectual property.
I've worked hard to make IPmasterclass a great investment in your business. No glitz! Just effective training, useful fieldwork and access to qualified IP counsel, based on proven, time-tested methods, which will help you to capture and retain your company's most valuable asset, its IP.
What do I get ?
Do you want the peace of mind that comes from knowing that you've done what it takes to own your IP?
I'll work with you to add training when necessary. Here is what I expect to offer you :
As an experienced, Florida Bar certified intellectual property attorney and U.S. registered patent attorney, I've helped hundreds of companies to own, protect and grow their IP, over the years. One-on-one consultations with a board certified IP attorney is a great alternative, but be prepared to spend tens of thousands of dollars.
I've spent decades learning what I know, both technical and legal, and my law firm's fair flat fees reflect my extensive expertise, education, training and experience.
**DISCLAIMER: IP masterclass is a great investment, because Paradies IP Solutions LLC is not a law firm and does not provide legal services. Instead, IP masterclass gives you what you need to master your IP, yourself, step by step, in easy to follow weekly training modules, without you having to become an IP master, yourself.
You can try to find the lowest cost provider. Advice from an attorney that spends only a little time filing trademarks -- in between real estate closings, tax advice, corporate securities work or setting up trusts -- is not an option for a serious entrepreneur. Also, beware of the young attorney that professes to be an intellectual property attorney but has little or no practical experience. How many years of IP law experience does this "expert" have? What state or states is the person admitted to practice law? Is the "expert" certified by a state bar in intellectual property? Check the Florida Bar website for Florida Bar certified IP attorneys.
Bad free advice can have a much larger long term cost than no advice at all. A false sense of security can lull you into complacency or get you sued.
MYTH #2: THERE IS A CHEAP ALTERNATIVE TO IP
One entrepreneur said he was told that he could safeguard his rights by mailing a letter to himself. He called it a poor man's patent. WRONG!
Bad advice is worse than useless. Bad advice could prevent you from doing the right thing to own your company's copyrights, trade secrets and patentable inventions. Knowing what to do and when and how to do it isn't simple when it comes to IP. IP is a minefield for small businesses, especially for first time entrepreneurs.
MYTH #3: WAIT UNTIL I RECEIVE AN INFRINGEMENT LETTER.
WRONG! I've seen lawsuits that could have been avoided, easily, if an entrepreneur had asked advice from IP counsel, BUT ENDED UP COSTING 10's OF THOUSANDS OF DOLLARS. This isn't rare either. It's common for startups to get into trouble with bigger brands just when the startup is getting traction in the marketplace. The costs don't stop necessarily even after the startup ceases and desists all of the activities that caused the bigger brand to sue.
One very popular option is to do nothing and wait until your company can "afford" IP counsel. Bad idea!
If you don't own your startup's IP, then somebody else does! It can be very expensive to fix this down the road after your company is generating revenue. Suddenly, the IP that could have been transferred for free is seen as very valuable indeed. How much is it going to cost you later to buy your IP back, if you can? How much will it cost to rebrand, recreate new content or redesign your website and/or rewrite your software?
What are you going to do, when your distributor registers your trademark in its name? Do you think that might cause a problem when you terminate your distribution agreement for cause?
If you do nothing, then the chances of your company actually owning its IP is zero, zip, nada! You've got to take action to own your IP.
Another path that can lead to disaster is to rely on IP advice of a friend, mentor, online guru or more experienced entrepreneur.
Sometimes, if you're lucky, advice from a self-styled "expert" might be better than doing nothing. Other times, not so much.
So, in the words of Harry Callihan (References Clint Eastwood's character in "Dirty Harry", a dark crime film from back in the 70's): "Do ya feel lucky?"
Then, there is the do-it-yourselfer (DYI'er). Well-intentioned and seeing no affordable alternatives, the DYI'er sets out to learn and do everything needed to own, protect and grow the value of his or her IP on his or her own. After spending weeks reading and digesting everything available, confusion sets in. Mistakes are made. Any money saved doesn't compare to the delay caused by losing focus on your customer, product development and sales.
No serious entrepreneur should consider an IP plan based on self-study as a viable solution. It takes an IP attorney many years to become good at his or her job, under supervision of a seasoned IP counsel, and working full time in a field of law as complex as the schematics for an aircraft engine. Needless to say, the DYI'er is going to spend countless hours only to learn his or her mistakes the hard way, through painful personal experience.
INVENTION PROMOTION COMPANY
There are scammers out there looking to part eager inventors from their money. Every invention is a great idea, they'll say. You can pay us to license your invention, they'll say. Invention promotion firms are notorious and go by many names. In fact, these firms often change names frequently, for a reason. If any company claims to have a way of licensing your invention to a list of companies ready to pay you for your idea, it's likely a scam.
Beware if you see an ad like this...
EVERYTHING YOU NEED TO SUCCEED. We’ve Got You Covered. From Friendly And Helpful Support, Fast Patent Application Process, High Quality Prototype Designs To A Huge Network Of Companies Eager To Pay Royalties For New Inventions.
Here's a typical review:
They promised me the world, and told me what a great invention i had. They are nothing but a bunch of thieves!!! Remember they are there to take your money, so no invention will be bad to them. BEWARE!!!!
These ads sell a fantasy. There are no companies "...eager to pay royalties for new inventions." There are a few companies that are willing to steal your idea and pay you little or nothing. These companies know how to set the hook, and an eager inventor is the fish. Don't be a fish. Starting a business or selling a new product takes hard work, money and time for marketing and perseverance to succeed. Don't be fooled. Nobody is looking to give you anything for your idea. These companies arejust looking to part you from your money. Invention promotion companies make millions from inventors' fees while delivering boilerplate and promises to the vast majority of inventors.
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