ARE YOU READY FoR SUCCESS!
Then, Watch This Video...
It seems that, as soon as a small business starts to see success, the walls come crashing in. Betrayal. Theft. Lawsuits. As a small business advocate, teacher and mentor, I've seen it all over the past 20 years helping small business owners scale.
What does "scale" mean? Scaling is growing a business without increasing the amount of time that you spend working in your business. It means you have to automate or delegate functions to others or both.
And it's easy to avoid all the "reality television" dysfunctional drama, if you just do this one thing right.
Do you own a small business or want to? Read on.
Are you innovative or creative? Or do your customers consider you an expert? Then, you've come to the right place.
Not every business has a "secret sauce", but I believe that every business CAN have something SPECIAL that resonates with its customers...
Now, if you're into MLM or a franchisee, then maybe you're not worried about YOUR brand driving sales, but if you're an expert, an innovator or a creative entrepreneur, then you need to learn about the #1 thing that you must do to protect your business.
Especially if your customers get value from your expertise, innovation or creativity, then you HAVE to do this 1 thing FIRST before you do anything else. Failure to do it could mean losing everything.
Hi, Chris Paradies here. I'm a small business advocate, registered patent attorney and Florida Bar certified intellectual property attorney. I enjoy helping small business owners scale their businesses. Entrepreneurship changes lives.
I help entrepreneurs scale without fear of losing their most valuable asset, the company's intellectual property or IP.
It's what I'm good at. It's MY secret sauce.
Now, I've haven't always been an attorney. But I wasn't even 10 years old when I helped clean out my great uncle's law office in the tiny farm town where I grew up.
I still remember pulling a dusty casebook off the shelf. It was labeled "Torts". I had never heard that word before. I opened the book and read that a tort is a non-contractual wrongful act or omission that makes a person liable under civil law for the harm done to another.
Nobody else in my family, or anyone I knew, had any idea what a tort was. But I did!
I've always loved learning and knowledge is power.
Before entering high school, I fell in love with science. I wanted to know how things work. After graduating from West Point with a concentration in physics and serving my commitment as an officer in the army, I was accepted as a research assistant at Rensselaer Polytechic Institute (RPI) and earned a Ph.D.
After the cold war ended, in the 90's, I was employed as a senior technical specialist at Northrop Grumman Corporation, a large military contractor. We were encouraged to go back to school, but instead of an MBA, like so many others, I entered law school.
You see. I never gave up my desire to study the law.
Combining scientific knowledge and law made me much more valuable as a patent attorney than I could have ever been as an engineer.
After my first year as a night student in law school, I was offered a full-time position as a legal intern and patent agent with a prestigious New York IP law firm, which paid nearly twice in salary and benefits thanwhat I was making as an engineer.
It still shocks me when I think about it, but what doesn't surprise me?
It's a secret that holds many people back from success. It's a secret that you need to know.
When you do what YOU are gifted at doing, you'll make more money and have more fun than anything else you could do.
That's where your "secret sauce" comes in. Your secret sauce is a combination of your unique strengths and experiences AND what YOUR customers value.
So, it's important to know what your "secret sauce" is. Right?
If you do what makes you special and your customers appreciate it, then you'll be more valuable to your customers. It just makes sense right?
Whatever it is that makes YOU special, that's your "secret sauce" whether it's a talent you have, everything that you've experienced until now, or something that you've only discovered recently.
Maybe you don't even know what YOUR secret sauce is?
If you can identify those customers that value what you, and perhaps only you, can offer, then you'll be much more likely to be successful as an entrepreneur.
What is the #1 Mistake that I've seen entrepreneurs make as a Florida Bar certified intellectual property attorney and U.S. registered patent attorney?
OK. So, we all know entrepreneurs that have created something new to solve their customer's problems, right?
Innovators that invent something new.
Creatives that create something unique.
Experts that know things that their customers need.
I meet them all the time as a patent attorney and Florida Bar certified IP attorney.
But too often, these talented entrepreneurs fail to protect their intellectual property or "IP".
And because they fail to protect their IP, someone steals their idea, expertise, or creative works…
...their most valuable asset, the very thing that makes them special to their customers.
I've seen it over and over again... and what happens?
...the market becomes saturated with cheap copycat offers, knockoffs, counterfeits...
...which kills their brand and leaves them feeling totally betrayed...
...and powerless to scale their business.
But it doesn't have to be that way. I've made it easy and affordable to invest in protecting your IP.
I've helped hundreds of businesses rapidly grow without risking loss of their valuable IP, literally hundreds, no exaggeration.
What do YOU need to do to protect your IP?
Find Your True "Secret Sauce";
Protect It Using IP;
and Scale Your Business by using your "secret sauce" Fearlessly.
You'll know your secret sauce is protected when you've built that hedge of intellectual property protection around it.
iPscaling is a portmanteau -- a mashup of two or more words that takes on a new meaning. In this case, an abbreviation of intellectual property - "IP" - and "scaling". Scaling is how a business grows beyond the efforts of a single person.
In my experience, there are ONLY two ways for an entrepreneur to learn:
- 1. You can learn the hard way, by painful personal experience.
- 2. You can learn the easy way, by taking heed of others' mistakes BEFORE making the same mistake yourself.
I recommend the latter. It saves so much time and money! And I've learned from the experiences of hundreds of entrepreneurs.
YOU won't have to face the pain of explaining to those you love that you've lost everything and have to start all over again with nothing, or worse, a mountain of debt, because you made the #1 mistake...
My own protect grow® process builds on 20 years of experience (some of it personal, painful experience).
I'll free you from the #1 mistake without breaking the bank or wasting your time trying to learn how to do it on your own.
Find out what your "secret sauce" is. Create a unique brand story around it, protect it, and share it to scale your business, without fear of losing control over it.
I've seen what happens when startups DON'T value their IP...
...it's not pretty.
In my experience, if YOU don't value your IP enough to protect it, NOBODY will.
But if you DO value your IP enough to take steps to protect it, then...
...it'll build value for your brand
...it'll create equity in your business that you can use to raise investment capital
...it'll drive your sales attracting the RIGHT customers AND the RIGHT employees and consultants.
Others will respect your IP and will help you build its value. In most cases, knowing how much YOU value your IP, they wouldn't dream of stealing it.
In those rare instances when someone tries, you can stop it, cold.
Learn from the mistakes of others ... orrepeat them!
Learn From Victoria...
Don't get stuck between Rock Dr. and Hard Pl.
Victoria* built her online consulting business from scratch, based on what she learned from hard personal experience struggling to grow a successful agency.
When Victoria's agency was up and running, she started helping other smaller agencies, for free, and was shocked to see how many benefited from taking her advice.
People really valued "Her Way" of running an agency. It wasn't long before Victoria started offering paid consulting services teaching others what she had done.
Then, she systematized it, put up a catchy ad targeting mom's that owned agencies, really zoomed in on their struggles, and her sales spiked!
Turns out... a lot of agency owners had been struggling trying to do it the old way while balancing needs of their family and Her Way was just what they needed.
Victoria hired her first employee for the consulting business after only 6 months. "Jane" was hired to help close sales and to make sure that client's made progress. She really took to it.
Sales doubled every 6 months. Victoria kept hiring admin and sales staff as her high ticket consulting business grew.
She wasn't really concerned when Jane left on short notice. Truth be told, it was a relief. Jane's performance had been slipping, and she didn't really get along with the rest of the sales team all that well.
For the first time, consulting sales were stagnant, but Victoria's new follow-on programs and new offers made up the difference.
Only when Victoria heard from one of her most loyal clients that her former employee solicited their business did Victoria put two and two together. Jane was selling services identical to Victoria's for much less. Victoria felt completely betrayed.
Then, Victoria called some former clients. They confessed that Jane had approached them BEFORE leaving Victoria's business. (No wonder Jane's performance was slipping!)
Victoria might have sued, but she hadn't done anything to protect her secrets. Her lawyer said it would be 50-50 at best... (and Victoria hates confrontation).
Victoria obviously had "secret sauce" and COULD have protected it BEFORE sharing the recipe with Jane and others. Her Way was so different than the old way of doing business. It was unique to her and her life experience, but she made the #1 mistake ... she failed to protect her IP.
Victoria was just sooooo busy (and didn't know who to ask for advice).
Now, Victoria had cut-rate competition. It wasn't long before she started seeing Jane's ads on Facebook, LinkedIn, Instagram, Twitter, google... everywhere!
Jane was better at marketing what Victoria did, even though Victoria heard complaints about the quality of Jane's services.
If Victoria had ever wanted to exit her business, she just lost a HUGE part of its value, a big part of her BRAND identity, as her own exclusive IP.
Don't repeat Victoria's mistake...
Instead, when you know what your secret sauce is, then build an "indelible brand story" around it AND an IP hedge of protection. It'll remain your secret sauce forever, whether or not someone tries to steal it.
What is an indelible brand story? It's YOUR story, vulnerable and authentic. It's unforgettable to your customers. It drives SALES. It attracts the RIGHT employees and customers. It's different from any of your competitors, because there is only 1 you.
YOUR story will help YOUR customers know, like and trust YOU. That's what will drive sales. If your customers identify with your indelible brand story, then you won't have to work at "selling" them. They'll be predisposed to buy your product or service.
Why would you face the unnecessary risk of neglecting your intellectual property?
Not enough time?
With my proven own protect grow® process, I've made it super easy for you to own EVERYTHING and AVOID infringement in about 10 hours, while you discover what your "secret sauce" truly is. In fact, you'll probably protect your most important IP within the first 4 hours!
Not enough money?
That's no reason either. The investment needed for iPscaling OPG is significant... but you can start a la cart at a price point that even a pre-startup can afford...
...and iPscaling OPG will save you $10's of thousands in legal fees compared to law firms.
Let's face it. Big law keeps getting bigger and has never worked for small businesses. Take my word. I used to be a shareholder with a corner office in one of the biggest law firms in Tampa Bay.
I like working with small business owners, especially creative and innovative entrepreneurs, because entrepreneurs change lives. Big law has great lawyers ... at unbelievably high hourly rates!
Only big corporate clients can afford to pay big law fees.
But iPscaling OPG uses step by step instructions and efficient calls with me to help you protect your IP. It's an investment that you can't afford not to make, and iPscaling OPG makes it a loteasier.
Need to get everything done immediately?
You're not alone. Big law firms can take months to get you what you need.
iPscaling OPG allows YOU to get what YOU need done immediately. You get instant access to everything, and I'll direct you where to go and what to complete according to your priorities and your timeline.
Protecting your "secret sauce" BEFORE sharing your recipe will avoid the #1 mistake most entrepreneurs make. -- Chris Paradies
Why not schedule a 30-minute Strategy Call Today Using This Convenient Online Scheduler?
Intangibles "IP" Create VALUE & Build EQUITY
"Intangibles" (IP) Dominate Business Value!
Only in the sectors of utilities, energy and materials do tangible assets amount to more than half of the total assets, i.e. "total enterprise value" (TEV).
IP is "Intangible" but the VALUE is Real!
In this "age of innovation" the percentage of intangible assets of companies listed on the S&P 500 has increased from 17% in 1975 to 84% in 2015.
Do you THINK you OWN your company's most valuable assets?
If your company's innovation is just average for the S&P 500, then its intangible assets are worth 4X as much as its tangible assets.
Are you like Victoria, focusing on customers, products and revenue to the exclusion of all else? Then, you're like most entrepreneurs, and you're making the #1 mistake.
Every innovator or creative entrepreneur that has ever found SUCCESS (or will find it) has something SPECIAL.
That something special is what I refer to as "SECRET SAUCE". Find yours and use it to build a brand that sticks with your customers.
Knowing and protecting your secret sauce makes the difference between being wildly SUCCESSFUL and the wannabe's, copycats, also rans and pretenders.
Your secret sauce delivers VALUE to your customers.
Your secret sauce is PROTECTABLE!
It's easy, if you know how. And iPscaling OPG can help you find out how.
iPscaling's own protect grow® process
The proven process that I refer to as own protect grow® starts with discovery. Together, we will find out what your "secret sauce" is.
It's not always obvious, and too many entrepreneurs miss it.
Don't trade your time for money. iPscale!
If you're an entrepreneur, then you're building a brand, whether that brand is personal, company, product or service focused.
You don't want to be just trading your time for money. You're building something bigger than yourself!
iPscaling may be thought of as a three-step process:
- OWN: identify the "secret sauce" & capture its value as a core asset.
- PROTECT: build a hedge of protection around this core asset using IP.
- GROW: harness this core asset & watch your business GROW!
iPscaling does the heavy lifting by building your Indelible Brand Story, driving sales growth.
Want to have customers knocking down your doors (figurativley - not literally).
Or do you want to know some alternatives to iPscaling? GO HERE...
If you know that iPscaling is what you need ... and I think you do ... then what are you waiting for?
Jump on a free strategy call with me! If iPscaling OPG isn't right for you, I'll let you know and suggest an alternative!
Just click the button below to schedule a convenient time for you to take this important step.
How do I startup a new business or launch a new product or service?
In order to figure out if your idea is actually going to work, it’s essential that you share it with people. -- Joel Gascoigne, CEO, Buffer
Joel Gacoigne is correct. You have to talk with customers or potential customers to determine if your idea has merit. Is it something that your customers want and will pay for?
If you share everything with everyone, what's to keep someone from stealing your ideas?
No. There is a proven way to protect your "secret sauce" BEFORE sharing your recipe.
I call it iPscaling OPG!
Florida Bar certified IP
US reg. patent attorney
startup course facilitator
board chair, Tampa Bay Innovation Center
2014 Tampa Bay Region Volunteer of the Year, Florida Economic Development Council
Hi, Chris Paradies here. I'm an advocate for small business owners and have helped hundreds of entrepreneurs get started right.
I "invented" the process that I call iPscaling. It's a proven process that works for any innovator or creative entrepreneur. I've even created a version for artist entrepreneurs that focuses on your valuable copyrights (and at a price artists can appreciate).
As a Florida Bar certified intellectual property attorney and U.S. registered patent attorney, I've seen entrepreneurial "horror" stories that could have been avoided. I'm doing something about it by trying to reach entrepreneurs BEFORE they make the #1 mistake!
I'm a facilitator for a business canvas program that helps startups get started right. Have been for years. I'm also the board chair for the Tampa Bay Innovation Center, a regional incubator. This isn't something new for me.
My work with startups has given me a unique perspective as an IP attorney.
I know how to discover your secret sauce. I'm good at it.
iPscaling OPGis MY secret sauce.
Why don't you schedule a free 30-minute strategy session with me right now?
It's easy to do by clicking the button below and using my automated, online scheduler.
Click below to sign up for a Free Strategy Session.
Very Easy To Follow
A lot of hard work has been put into these videos! I am very grateful...
iPscaling's own protect grow® process is an investment that keeps on paying, year after year.
Want to hire employees and 1099's without worrying that your IP will be stolen?
Want to work more ON your business and less IN your business? This is the #1 factor that will scale your business the fastest.
Freeing yourself to do what's important, and what only you can do, will you grow your business revenue. It will also grow your satisfaction and enjoyment, as you see your efforts paying off.
Are You Ready?
Schedule Your Free Strategy Session With MeToday!
Yes, I'm an attorney. So, I want to be aware of the following disclaimers.
*Victoria and Victor are fictitious names, and the stories are simplified composites of real stories that Chris Paradies uses in his training to clarify important points.
**Limited time offer -- price subject to change at any time -- additional fees and costs are required for filing state and federal registrations of USPTO fees and copyrights, secretary of state fees, and other out of pocket costs. You should expect that the investment in your business will be ongoing even though you can avoid most attorneys' fees by filing your own applications, if you choose to.
Paradies® law is a separate law firm and Chris Paradies is a Florida Bar certified IP attorney & US registered patent attorney. However, Paradies IP Solutions LLC, which offers the iPscaling program, is not a law firm and does not provide legal advice or legal services. The opinions of Chris Paradies and his firm are their own.
There is no attorney-client relationship established by enrolling in iPscaling. MORE...
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